In August 2011, in Saint-Denis, Réunion Island, directors of tourism from across the Indian Ocean convened to create a powerful shared identity: The Vanilla Islands. Their mission was clear — to elevate the region as a united destination, not just individual islands competing in a global tourism market.
Tourism leaders present included:
The name pays tribute to the islands’ shared agricultural and cultural history, especially vanilla cultivation — but it also evokes:
Together, they form a cohesive tourism brand defined by:
The 2011 meeting set strategic foundations:
In his Saint Ange Tourism Report (January 28, 2019), Alain St.Ange reflected on the brand’s journey, highlighting both its potential and challenges. He acknowledged that while the initiative had early momentum, its true impact would depend on stronger institutional commitment and continuous regional collaboration.
He reminded readers that the Vanilla Islands brand still holds enormous value, particularly for long-haul visitors who seek multi-island experiences rooted in nature, culture, and connection.
“A regional brand is not a luxury — it’s a necessity in today’s globalized travel economy.”
– Alain St.Ange, 2019
The Vanilla Islands concept continues to:
As the travel industry evolves post-COVID, the need for collaborative branding, digital presence, and sustainable tourism makes the Vanilla Islands identity more relevant than ever.
As Alain St.Ange once said:
“Together we are strong, and together we are not an island — but part of a whole destination.”
This vision remains as fresh and needed today as it was in 2011. The Vanilla Islands are not just a collection of destinations — they are a living collaboration, a shared identity, and a promise of authentic travel.
